Those who excel can operate at the highest level to drive growth and create value for their organizations. In this conversation, Jim and Phil discuss the importance of CMOs and CEOs building strong relationships, lessons he learned from working at Nike that helped him in his current role and how he’s navigating being the first CMO of a major sports league.ĬMOs often hold one of the most innovative and challenging roles in business today. In that role, he led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. Phil just finished his first year with the WNBA. The WNBA is valued at more than a billion dollars with the teams included42 owned by the WNBA, 42 by the NBA, and the rest by other investors.
#Phil cook wnba professional#
He previously worked at Nike for 25 years, working primarily in basketball and women’s sports. Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. Phil Cook, who has worked extensively with female athletes during his tenure at Nike, will develop the WNBA’s distinct brand while driving revenue and engaging fans across social platforms.
Sellers able to offer relevant ad space should get in touch sooner. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. Ever since hiring CMO Phil Cook, WNBA has seriously upped its digital advertising game. The WNBA’s 25th Season logo signifies that the league isn’t done ‘Counting’ achievements because there are countless more to come. The WNBA is valued at more than a billion dollars with the teams included-42% owned by the WNBA, 42% by the NBA, and the rest by other investors. We are thrilled to launch a new narrative around the upcoming WNBA season that is rooted in defying expectations and excelling in the face of adversity, said Phil Cook, WNBA Chief Marketing Officer. Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. Sports Marketing Veteran Phil Cook Named WNBA Chief Marketing Officer DecemWomen's National Basketball Association (WNBA) News Release NEW YORK - The WNBA announced today that Phil. Phil Cook (BA 87, DipLBU 88) was named the Womens National Basketball Associations (WNBA) chief marketing officer. Phil Cook - Chief Marketing Officer - WNBA (Women's National Basketball Association) LinkedIn Phil Cook Chief Marketing Officer at WNBA (Women's National Basketball Association) Stamford.
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